The New Way to Success
macafe has a strong base within the European market, in North Africa and in Arabic countries. We deliver a full range of coffee products and services and attractive sales propositions. Combining the finest roasted coffee, coffee machines from world leading producers and design accessories for a perfect presentation. Our skilled team serves our customers with technical support, logistics, barista staff training etc. macafe caters to every segment in the coffee market. We offer coffee products for bars, hotels, restaurants, coffee retailers, including the business and consumer market.
Who We Are
More than just coffee
It seems only yesterday… people delivering coffee to customers on their bicycles across the mountains. . Hard working men using firewood to transform green beans into tasty roasted coffee. Today, the world moves quickly and we are fully equipped with modern machines. But the company keeps true to its philosophy: our deep passion for our work and delivering the perfect cup to coffee lovers. This will never change. That day in 1931, now far away in time, in the little mountain village in Piedmont, Andrea Verri, Michele Mercandelli and Arcangelo Carbone felt they were starting a long journey. A journey where we fully developed our love, knowledge and skills for coffee to bring daily joy to our customers worldwide.
Today, almost 80 years later, we are still happy when someone, after emptying a good cup of coffee, smiles and asks…”please, another one!
Behind the scenes
Where We Are
We operate worlwide and our network continuously evolves. The company's modern administrative headquarter is located at Kevelaer in western Germany.
In our facilities we provide our warehouse for the short term regional business as well as our meeting- and show rooms. We're proud of the new building which allows us to merge operational and administrative tasks in one location.
In the age of cultural syncretism and global markets, the macafe brand is young, dynamic and respectful to family tradition.
A contemporary vision of customer demand joint with the old fashioned spirit of the Italian village coffee-shop. We look forward to the future, maintaining the highest quality level of a handmade product. macafe moves fast with the changing needs of the global market and still remains rooted in the tradition of great taste.
We took further steps in the late Nineties, diversifying our business. Drawing inspiration from the best that cultures of united Europe could offer. We were able to combine the history and passion of the Italian coffee culture with modern German management skills.
The best of both worlds! This is how the macafe brand was born.
Our founders started working with Victoria Arduino, a famous espresso machines producer. At that time the company’s presence was deep rooted in Piedmont. This new collaboration agreement helped the company expand: at first in Lombardy and then all around Northern Italy.
The company developed quickly. The sons took the place of the fathers. They were grown up among the - jute coffee bags: their adventure playground as children. New markets and customers were found. During all developments our company always maintained its philosophy. What has never disappeared is our pride in transforming those green coffee beans, with their scent of far away countries, into a magic moment of taste and pleasure in a small porcelain cup.
We already believed from the early days in biologic coffee: our company was one of the first in Italy to be certified for this special coffee production. With full respect to nature people’s health and human conditions in the world.
One day Andrea Verri, Michele Mercandelli and Arcangelo Carbone, owners of a wholesale grocery store, decided to open a coffee shop and started to roast green coffee beans using a homemade wood burning coffee roaster.
They fell in love with the result: freshly hand made coffee with delicate taste and flavour. Created for special moments. Since then, they devoted themselves to coffee, using passion, devotion and -perfection in each stage of the coffee roasting process. With full respect of the tradition of the Italian craft to heighten the aromatic features and the excellent taste of the finest coffee beans.
At that time, the commercialization and the processing of coffee were only beginning. Manual work, firewood and coal were indispensable for the coffee roasting process, without use of electricity. The hazardous sea journey of the raw coffee beans from South, Middle America and Africa to Italy took many months.
Every employee had different tasks: one would choose the firewood, while other persons bought the coal. Others went by train or carriage to the port in Genoa, where the ships had just dropped anchor, to choose the best coffee beans. What an incredible sight! Walls of brown jute bags bearing the names of exotic and distant countries: Brazil, Costa Rica, and Guatemala. A vision of faraway and bewitching paradises. For these men whose life was normally limited to the mountains in Northern Italy, this job revealed a new and bigger world. Each day they accepted the challenge, renewing their efforts with passion.
Back at the coffee roaster, the coffee fragrance pervaded the narrow streets of the small Italian village and our wonderful story began. In the early days retailing was very basic: people followed the lovely coffee fragrance that drifted in the streets and discovered the store to buy their coffee. By word of mouth the freshly roasted coffee won everybody’s heart and very quickly all stock was sold out.
Step-by-step the company grew in a few decades and expanded beyond the little coffee workshop. As with all challenges, there were moments of disappointment and a lot of self-sacrifice. Men climbed mountains and valleys by horseback or bicycles to deliver coffee to a larger area. Customers became more and more aware of what the coffee market could offer for them. But these hard-working men put themselves on the line for an idea that was much more than just selling a product: their reward was the pleasure that people discovered drinking a cup of their beloved coffee from their home town.